2010-04-19

ComScore: European cellphone navigation on the rise
Posted by MobiG @ 7:05 am

In Europe, it was a good year for cellphone GPS — ComScore, an organization that tracks painful sounding concepts like penetration and market share, just reported that an estimated 21 million Europeans stopped to ask their phone for directions last year. That’s up 68 percent from the 12.5 million who did so in 2008. With two-thirds of mobile map users saying they accessed their phone GPS in a moving vehicle, ComScore thinks the stats suggest phones might replace standard PNDs as well. Too soon to tell, perhaps, but judging by recent events, we expect 2010′s numbers will be stellar nonetheless. Haven’t tried smartphone GPS yourself? Direct yourself to our comparison guides and see what you’ve been missing.

ComScore: European cellphone navigation on the rise originally appeared on Engadget on Sun, 18 Apr 2010 22:05:00 EST. Please see our terms for use of feeds.

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2010-03-12

Android’s American market share soars, WinMo pays the price
Posted by MobiG @ 8:11 am

Mobile manufacturer and platform market share stats for the US are in for the month of January thanks to comScore, and as usual, they tell a fascinating (and somewhat unpredictable) story of what’s actually going on at the cash registers. Motorola — which has long since fallen off its high horse on the global stage — still maintains a commanding presence in the American market by representing some 22.9 percent of all subscribers, though that’s down 1.2 percent from October 2009; that’s particularly interesting in light of the Droid’s success, and a possible sign that smartphones still aren’t on the cusp of dominating the phone market overall. Samsung recently touted the fact that it had held onto the States’ overall market share crown, though Sammy was undoubtedly referring to sales, not subscribers — in other words, there are still a ton of legacy RAZRs out there inflating Moto’s stats.

Turning our attention to smartphone platforms, BlackBerry OS, iPhone, and Android all saw gains, while Windows Mobile and Palm both saw significant downturns. You might use Palm’s loss of 2.1 percent of overall market share in a single quarter as a big nail in webOS’ coffin, but we’re inclined to believe this includes legacy devices — and considering the huge installed base of Palm OS-based handsets (Centros, for instance) that are coming off contract these days, it’s neither surprising nor alarming to see that kind of drop. Android’s gain, meanwhile, likely comes in large part from WinMo’s whopping four percent loss — it’s no secret that WinMo 6.x is well past its expiration date with customers leaving in droves (even before Windows Phone 7 Series announcement), and our informal observations lead us to believe that many of those folks are heading for Android. After all, it’s kind of convenient that Android gained 4.3 percent and WinMo lost about the same, isn’t it? BlackBerrys still dominate the American smartphone landscape, and the iPhone market looks like it might be mature for the time being — Apple added just 0.3 percent to its market share in the quarter, possibly a sign that folks are holding out for whatever Cupertino brings us come Summer. Is this a sign that Palm needs to step up its game yet again? Undoubtedly — but at the same time, we wouldn’t call the loss of those Palm OS subscribers a death knell just yet.

Android’s American market share soars, WinMo pays the price originally appeared on Engadget on Thu, 11 Mar 2010 23:11:00 EST. Please see our terms for use of feeds.

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2010-01-18

comScore offers search engine rankings for December 2009
Posted by MobiG @ 4:19 pm

comscore logo sbThe search market is highly competitive thanks the massive amounts of money that can be made from the ads displayed alongside search results. The search engines in the US battle for the dominant position with the top contenders being Google, Yahoo, and Bing.

Google is by far the largest search engine in the US market and as expected, it claimed the top spot for December 2009 according to comScore. Google grabbed 65.7% of all searches for the month, up slightly from the previous month.

Yahoo had the second place sport with 17.3% of the searches conducted, down from 17.5% the previous month. Microsoft grew is portion of the search market slightly from 10.3% in November to 10.7% in December. Ask was fourth for the month with 3.7% of the market and AOL was fifth at 2.6%. I think Microsoft inflates its numbers a bit using anyone with MSN set as a home page. The site changes your cursor from the Google tool bar or address bar to the search field automatically as it loads. This means that you end up running a search you never meant to run frequently.


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