We were a bit surprised to find LG’s prototype Windows Phone 7 device for developers, soon to be unveiled officially as the Optimus 7 when released in its production form, hanging out in the wilds of IFA. Nevertheless, there it was, streaming DLNA content to a WiFi enabled TV. LG worked with Microsoft to develop a custom DLNA media sharing capability for its GW910 handset. Just one of the ways hardware partners are able to differentiate themselves on the otherwise locked down Windows Phone 7 platform. It certainly makes sense that LG would play to its strengths in the television industry as it moves to market with the device as early as next month according to our sources. Watch the trick flip-to-TV photo sharing interface in action after the break.
Microsoft employees may eat their own dog food, but they won’t have to code cross-platform Windows Phone 7 games in their spare time — Redmond job postings recently revealed that there’s a studio for that, which will develop and publish first- and second-party titles on the company’s dime. According to job descriptions, the newly-christened “MGS Mobile” will develop “showcase” Windows Phone 7 titles with an emphasis on connected play, and also incubate titles from indie devs and partners like the original Microsoft Game Studios, its older Xbox-based sibling. Interestingly enough, games won’t necessarily be limited to Windows Phone 7 devices, but may appear on “emerging mobile platforms” as well — the idea being to advance Microsoft’s position in the mobile gaming space rather than just pimp the WP7 platform. Is the world ready for Halo on MeeGo? Oh, you bet your britches it is. Just don’t expect to see Xbox games on Android, yo.
Update: Looks like Microsoft’s actually been on the job hunt since June. It’s just so hard to find good employees these days.
Microsoft’s Windows Phone 7 was missing a critical feature — web video — when we previewed it late last month, but it appears the platform may have at least a YouTube solution before all is said and done. A former Microsoft program manager with access to the Windows Phone 7 Marketplace tweeted the above picture earlier this week, which shows that there are at least placeholders for a variety of games and productivity tools as well as Yelp and YouTube — the latter of which is listed as a “Music Hub Add-On.” We tried to access the catalog ourselves from our test units and didn’t see any new apps or updates, but it’s possible this particular branch is restricted to Microsoft partner developers for the time being; we’d hate to think Microsoft was actively blocking our Keyboard Cat fix.
Some cried and some cheered when Microsoft revealed that handset manufacturers couldn’t reskin Windows Phone 7 devices wholesale. But as it turns out, at least one major OEM is still banking on software to help differentiate its phones. HTC’s Drew Bamford told Forbes that Sense UI will still appear in the company’s Windows Phone 7 creations, and believes it will live on in Android 3.0 (Gingerbread) as well. “Microsoft has taken firmer control of the core experience,” acknowledged Bamford, who added that Sense wouldn’t be fully integrated into WP7 phones, but that HTC would “augment” the Microsoft experience with as-yet-undisclosed functionality of its own. As long as it doesn’t eat up too much memory and processor time, right?
It’s been a long road, hasn’t it? Well, in some respects, it hasn’t — in fact, it’s only been about two years since development of Windows Phone 7 as we know it today kicked off — but when you consider that this product will be replacing Windows Mobile 6.5, that puts things in proper perspective. In fact, even the very latest maintenance releases of good ol’ WinMo are based on the same rickety underpinnings as version 5.0 was way back in 2005, at a time when WVGA smartphone displays were science fiction, 4G networks were a good two Gs beyond the average American’s comprehension, and Engadget looked like this. Nowadays, it’s a very different game; eight year-olds have access to mobile email, your phone understands German, and “Yelp” is a verb (okay, actually Yelp is a verb). Indeed, mobile devices are the new PCs — and companies like Apple and Google are dominating an industry that had once been practically handed to Microsoft on a silver platter. No one — either inside or outside of Redmond — is arguing that change isn’t desperately (and quickly) needed, because it simply isn’t enough to dominate the desktop anymore.
In light of all that, you could call Windows Phone 7 a desperation move to become relevant in the pocket again. Call it whatever you like, but regardless, brand loyalty isn’t going to save this product — it simply has to be good to sell. Scratch that; it actually has to be nearly flawless in a world where iOS 4 and Gingerbread play. Microsoft still has a few months before it intends to get the first volley of Windows Phone 7-based products to the marketplace, but we’ve recently been provided with reference hardware — a not-for-retail Samsung called “Taylor” that’s closely modeled on the Symbian-based i8910HD — to get a feel for where they’re at as the clock ticks down. Is this shaping up to be a killer platform for the next generation of high-end smartphones? And more importantly, can it win customers? Read on for our first take.
You thought about shipping off to Warsaw for the Imagine Cup 2010 finals, didn’t you? ‘Tis a shame you didn’t, because Microsoft is fixing to hand out Windows Phone 7 prototypes to every last finalist at the show (around 400, we’re hearing). The winning team has already received their handsets after receiving a mighty round of applause from developing Beastware, and while it’s impossible to tell from images so far, the phones that they acquired look to be the same as the Samsung device we toyed with back in June. Funny — we reckoned the finalists at a show like this would be in that elusive Kin generation.
Update: Microsoft just pinged us with a clarification. Only the Rockstar Award winners are getting prototype devices today, with the rest of the finalists on a list to receive “a retail Windows Phone 7 device when and where they become available.”
It’s been a bit of a unicorn since making a quick appearance at MIX, but we just got the chance to go hands-on with Samsung’s Omnia i8910-basedWindows Phone 7 prototype phone. Interestingly, we were told that this hardware will never be released to market — it’s just for testing purposes right now. That testing is going quite well, as far as we can see — Microsoft’s people are starting to carry WP7 devices as their personal phones now, and while the software is still quite buggy, the build we saw in action was noticeably faster than before. We were also told that the hardware in the pipeline — particularly from Samsung — is apparently quite spectacular, and that this particular device doesn’t represent the launch set of devices. We’ll have to see — we actually thought this prototype was quite handsome in person, although it’s a little thicker than you might expect. Hit up the gallery for some more pics!
Here’s the simple truth about touchscreen smartphones: it’s the software, dummy. Just look around at all the flagship handsets… other than a choice of with or without a QWERTY, today’s handsets all look pretty much the same and are built using the same off-the-shelf components with very few exceptions. That’s why we see so much skinning on Android handsets — that’s how manufacturers like Motorola (Motoblur), Samsung (TouchWiz), and HTC (Sense) differentiate themselves with consumers. But how’s that going to work for Windows Phone 7 devices with Microsoft boxing OEMs in with a narrow set of hardware and software guidelines that restrict them from modifying the user interface? Easy, Microsoft is going to help them write unique apps. At least that’s what this June 1st Microsoft job posting for a senior Windows Phone software developer says:
“We are looking for a strong and experienced developer to help the OEM to design and develop applications that make their devices stand out in the marketplace. You will also help them to bring new phones to market.”
The position would be “working directly with a top Korean cellular phone manufacturer, who has made a large commitment to Windows Phone.” Uh, would that be LG or Samsung, we’re guessing the former. It’ll be interesting to see if these apps are enough to differentiate one touchscreen handset from another. Even more exciting will be watching the homebrew community attempt to hack the manufacturer-specific apps into different handsets in order to create the ultimate Windows Phone 7 superphone… or Frakenphone as the case may be. Regardless, it’s clear that Microsoft isn’t leaving anything to chance as manufacturers prepare to launch their first devices running Redmond’s virgin OS.
Conflipper is a regularintheunderworld of HTC ROM cooking. So when he tweets about unreleased devices and their respective carrier support you really outta listen. First up is the HTC Scorpion (aka, Olympian) which he claims is going to Verizon and Bell Mobility — a device previously rumored to be packing Froyo with WiMax and a 1.5GHz Snapdragon whipped topping. Conflipper also claims to have the inside scoop on a quartet of Windows Phone 7 devices and their respective North American launch partners: the HTC Spark_W (Bell Mobility and Verizon), HTC Gold_W (Sprint), HTC Shubert (Telus), and the HTC Mondrian (Telus, Rogers and AT&T). Note that the “_W” in those handsets signifies a worldphone device with dual-mode CDMA and GSM radios. And in the immortal words of Klaus Meine, “Time, it needs time.” So true.
Microsoft’s Joe Belfiore certainly piqued our interest at MIX by demoing Windows Phone 7 on an unidentified Samsung handset, but our excitement soon faded when we found out it was just a hacked-up Omnia i8910 and not a real phone. Still, the Sammy remains only the third WP7 device we’ve seen other than the ASUS-built test mule and the prototype LG Panther that’s been popping up recently after debuting on the Engadget Show, so these two videos of it running a recent WP7 build at reMIX in France is still quite notable — the OS seems fast and responsive, and we’re told everything on the device was functional, including the GPS and camera. What’s more, there’s a demo of an Xbox Live Arcade / iPhone game port called Twin Blades by Press Star Studio — it was done in a week by one programmer using 90 percent of the Xbox Live code. That’s impressive, to say the least.
Of course, this device may look like an Omnia, but it doesn’t have the Omnia’s OMAP3 processor — as per WP7′s requirements, the internals have been swapped for a Snapdragon-based board. We’re still waiting for Microsoft and its partners to show us some more interesting hardware — let’s face it, the Panther and this Samsung are almost identically boring — but there’s no denying the software itself looks to be coming along quickly. Now let’s just hope it launches with enough heat to save Microsoft from another executive shuffle. Video after the break.
